LiveScore Group chief executive Sam Sadi says the business may turn to generative AI to satisfy sports fans’ insatiable demand for content, and admits the operator would not have entered the Dutch igaming market today. “Betting has moved towards the recreational, socially acceptable way to consume sports,” Sadi tells iGB. “Maybe 10 years ago, people...
Tag: LiveScore Bet
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LiveScore Bet launches new UK and Ireland sportsbook with Kambi
LiveScore Group has rolled out its new LiveScore Bet online sportsbook in the UK and Ireland in partnership with sports betting solutions provider Kambi Group. The launch builds on the LiveScore Bet platforms already live in Nigeria and the Netherlands. Kambi is replacing a third-party supplier to power the new sportsbook. Confirmation of the roll-out...