Home » New online bookmakers in the UK – brand new brands this month

New online bookmakers in the UK – brand new brands this month

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If you are looking for the best new UK bookmakers for all your sports betting needs, you have come to the right place.

The experts at Wisegambler.com have been hard at work trying and reviewing the best of their commercial partners, placing Pub Sport at the top. For more about how these sites were chosen, how to sign up, offers and more, continue reading below.

  1. Pub Sport – Acca Boost on all Football Bets up to 50%
  2. BetMGM – Bet £10 Get £40 in Free Bets
  3. Copybet – Bet £10 Get £50 in Free Bets
  4. AKBets – 25% Bet Boost on Initial Bet up to £100
  5. QuinnBet – 50% Back as a Free Bet up to £35 
  6. Planet Sport – Bet £10 Get a Free £5 Bet
  7. Talksport Bet – Triple 3x Your Returns up to £300 
  8. Virgin BetBet £10 Get £20 in Free Bets
  9. LeoVegas – Up to £100 Extra with a 100% Profit Boost 
  10. BetUK – Bet £10 Get £30 in Free Bets

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DISCLAIMER: This article is provided by wisegambler.com, part of the Acroud group and all opinions are their own. All offers are correct at the time of publishing and are subject to change without notice. 

Best New Online Bookmakers UK

Here’s a rundown of the top ten bookmakers, according to the experts at Wisegambler.com:

Pub Sport

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Our top pick for this list is Pub Sport! The site features an attractive and classy sportsbook interface that makes finding your bet of choice easy as pie. It also has competitive odds, so you know you’ll be getting a good deal; this is especially true for e-sports, which enjoys fantastic coverage at Pub Sport. However, This site has one glaring issue: the complete lack of racing bets. This isn’t a site for fans of horse or greyhound racing. 


  • Attractive user-interface
  • Competitive odds
  • Fantastic e-sports coverage


  • No horse or greyhound racing coverage


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Next up is BetMGM, a well-known US brand that’s been doing well since its launch in the UK. We love the sportsbook’s extensive sports coverage, which includes all the major markets as well as more niche options like handball and Gaelic sports. BetMGM also has some top-tier mobile apps on iOS and Android that offer all the same features as the website, including the reliable SSL encryption security to keep your data safe. However, a surprising hurdle for some users is the severe lack of diverse payment options. 


  • Excellent sports coverage
  • Dedicated mobile apps on iOS and Android
  • Reliable SSL encryption security


BetMGM UK also features on our list of the best online gambling sites in the UK. Want to know which other brands made it on that list, head over to our page here.


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Next up, we’re bringing you Copybet, a sophisticated sportsbook that stands out thanks to its unique ‘Tipsters’ feature. It allows you to copy the bets of other successful punters or even earn some easy money by signing up as a tipster yourself. In addition to that, the massive range of sports betting options available and the convenient iOS and Android apps make Copybet a hard act to follow. Unfortunately, it is let down by its lack of any live streaming coverage. 


  • Innovative tipsters feature
  • Comprehensive spread of betting markets
  • Mobile friendly


AK Bets

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AK Bets stands out for its in-depth coverage of horse and greyhound racing, but it also hosts a wealth of other betting markets for you to pick from. The website is user-friendly and easy to navigate, not cluttering the screen but presenting a lot of information at once. Plus, we love the phone-a-bet feature, so you have more options for making your bets. The major downside is the limited collection of promos, which is usually a big draw for other sportsbooks. 


  • Excellent racing coverage
  • Efficient and modern user-interface 
  • Phone-a-bet feature


  • Limited promotional offers


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Quinnbet is a smaller sportsbook but still has all the great features of the players in the big league. The promotional lineup is excellent, with something to suit any bettor, and the site has been designed with user-friendliness in mind. We also appreciate the quality of the customer service at Quinnbet, which is responsive and friendly and leaves you feeling valued as a customer. On the flip side, the site lacks payment options, only supporting debit cards and DBT, so if you cannot transfer with these, you’ll have to look elsewhere.


  • Fantastic promotional lineup
  • Clean and classic sportsbook layout
  • Friendly and reliable customer support


PlanetSport Bet

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PlanetSport Bet is a lesser-known sportsbook, but we think it stands out for the variety of its betting options and competitive odds. It supports ‘in-play’ betting to help enhance your spectating experience, and if you need some help when making wagers, you can visit the ‘Tips’ tab to learn something from successful bettors. However, the customer support leaves something to be desired with few contact options, particularly its missing live chat support. 


  • Live betting available
  • Tips feature
  • Competitive odds


talkSport Bet

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talkSport Bet is a sportsbook hosted by the well-known talkSport radio. It’s one of the newer bookies on the market, only launched in 2022, but with this kind of expertise and branding behind it you can be confident this site will make an impression. It has a particularly large collection of betting markets available, so there’ll be something for you no matter what you want to bet on. And while we felt the live streaming options were limited, the promotional offers were great, especially where Best Odds guaranteed was concerned.


  • A plethora of betting markets
  • One of the best BOG sportsbooks
  • Connected to talkSPORT radio


Virgin Bet

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Virgin Bet is a name that’ll be familiar to anyone in the UK, and you’ll be glad to know this is a solid sports betting platform that doesn’t coast solely on brand recognition. The site is well-designed with a clean, easy-to-navigate interface and even in-play betting options. We also love that Virgin Bet supports betting apps for iOS and Android devices, allowing you to take your bets on the go. The main letdown is that Virgin Bet’s live streaming service is limited, only covering racing events. 


  • Attractive and clean sportsbook interface
  • In-play betting options
  • Mobile-friendly betting apps


  • Live streaming only for racing 


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LeoVegas is one of the best mobile betting platforms available, hosting some of the top dedicated apps you can find. This is because LeoVegas was released mobile-first and continues to prioritise the on-the-go experience. The mobile-friendly interface translates nicely to desktop, with a clean and easy-to-use design, and we love how fast the withdrawal process is at LeoVegas. Unfortunately, this is a casino service before a sportsbook, so if you’re after a dedicated sports betting experience, LeoVegas may not be the best choice. 


  • Attractive sportsbook site
  • Mobile-first platform
  • Fast withdrawals


  • The site focuses on the casino


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BetUK’s well-designed sportsbook interface hosts a fantastic range of sports betting options, with stand-out football coverage. We were also blown away by the quality of the customer support service at BetUK, which was friendly and helped us with our issues promptly and clearly. BetUK doesn’t support many payment options, which could limit some users, but the mobile compatibility opens up BetUK to the mobile market, so you make your bets from any device you have. 


  • Great football coverage
  • Stellar customer support service
  • Mobile friendly


Best New Betting Sites Per Category 

Depending on the sport you follow, whether it is your favourite or one you enjoy betting on, you want to be playing at the best site. To help you choose where to play, we have included the best new bookmakers for the most popular sports below. 


Home to lots of football betting markets and promotions, Copy Bet is a great destination for keen football bettors after the latest odds and live in-play betting features.

Despite coming over from the US, BetMGM has mastered the world of football betting and offers lots of great promotions and enhanced odds across the Premier League and beyond.

Home to enhanced football betting offers and exclusive access to talkSPORT radio, play and listen live to all of the latest football matches, scores and news.

The top featured market at Virgin Bet is football, with all of the top European Leagues and international matches available to users. Take advantage of exclusive enhanced odds and money-back specials at this site.

BetUK offers a wide range of betting markets alongside regular offers and promotions for new and existing customers across the top domestic leagues, European competitions, leagues around the world, and more. 

Horse Racing

Offering one of the largest selections of horse racing markets, with the most valuable promotions, BetMGM is one of the best new UK bookmakers for betting on horse racing.

Full of great offers and enhanced odds for a limited time, BetUK is a popular new online bookmaker for horse racing enthusiasts.

At this new bookmaker, you can bet and listen live to the latest horse racing events with exclusive promotions and competitive odds.

Home to many horse racing betting markets, exciting new and existing customer promotions, and a great mobile platform, LeoVegas is one of the best new bookmakers for all your horse racing betting needs.

 A newly added category to Copy Bet is horse racing, which offers one of the best and biggest markets for fans and punters. Get exclusive tips on the latest races only at Copy Bet.


BetMGM offers all the latest tennis odds and offers. Whether the US Open, Wimbledon, Andy Murray, or Emma Radacanu, this new UK betting site has the latest on each tournament and player.

Find lots of exclusive offers and live streaming capabilities at Pub Sport when it comes to the top tennis tournaments around the world.

AKBets offers a wide range of tennis betting markets and is one of the go-to destinations for new bookmakers. It offers the latest odds on tennis tournaments throughout the year.

Take your tennis betting on the go at LeoVegas with the new bookmaker’s great mobile app, featuring exclusive tennis offers and more on an easy-to-use platform.

Copy Bet offers fantastic promotions across a range of tennis betting markets, so there is something for everyone. Grab the latest odds and take advantage of the new bookmakers’ live in-play betting features, too!


One of the most popular sports for keen bettors at QuinnBet is Golf. Get all the latest odds on the PGA Tour and LIV Golf, The Masters, and the Ryder Cup.

Copy Bet features enhanced odds, various promotions, and exclusive tips from experienced sports bettors. It is a top golf betting site that users highly recommend.

A sleek and user-friendly new bookmaker that offers all of the latest odds and markets across golf, Pub Sports is one of the best places for golf fans and bettors alike to gather and play.

Listen and bet live on the latest golf tournaments, matchups, and players to win overall at TalkSPORT Bet, which offers a wide range of markets across the PGA tour and LIV Golf.

BetUK is home to many different betting options and opportunities to grab exclusive offers across the world of Golf on all the top tournaments and players across the year.

Motor Racing 

Whether you are a fan of Formula 1, Formula E, IndyCar or Nascar, you can find all of the best odds across a wide selection of different betting markets of all the motorsport events at this new bookmaker.

Wager on race winners, constructors champions, race weekend specials, and driver specials across F1 and F2 at LeoVegas. Also, get the latest odds on NASCAR, IndyCar, Rally, and Supercars.

Whether you are just a fan of F1 or all motorsports, with two separate categories, fans and bettors can easily navigate their way between the two at Planet Spor, having all your motorsports latest odds and updates in one place.

Home to regularly updated odds across F1, IndyCar, Rally, Formula E, and Speedway, Pub Casino is a go-to destination for motorsport fans who like to get involved with race day betting.

AKBets is home to some of the best odds on the latest Formula 1 season. Choose from podium places, race winners, fastest laps, classified finishers, and lots more at this new UK bookmaker website.

How to Sign Up to a New Online Bookmaker

Signing up for any of these new bookmakers is quick and easy. To help you get started, we have included a step-by-step guide below.

  1. Click the link to any of the new UK bookmakers listed above to be taken to the sign-up page. 
  2. Enter your personal details like your name, address, date of birth and phone number. 
  3. Once you have completed the signup process, create a memorable username and password combination to become your personal login.
  4. Sign in to your account and make your first deposit.
  5. Place your first bet.
  6. Enjoy! 

How does Wisegambler.com Review New Bookmakers?

When reviewing these new UK bookmakers, the betting experts have a list of criteria that must be met to be considered one of the best. Below, we have listed the criteria used to review each bookmaker.

Reviews and Real Player Feedback

The first feature analysed before recommending any new bookmakers is the reviews and feedback left by real players at the site. This is where the most reliable and truthful comments will come from and will be what makes potential new customers believe they are signing up to a great site with lots of happy customers. Many potential new users will want assurances from people just like them before registering and using any new betting sites.

Range of Sports Betting Markets

To reach and attract the largest audience possible to new bookmakers, the platforms must have a range of different sports betting markets for customers to choose from. The market depth must be substantial and allow customers to explore new avenues, sports and types of bets to keep their time at new betting sites fresh.


One of the biggest features of the top new bookmakers is the odds available for customers. These must be competitive, valuable, and able to challenge competitor sites, offering something customers can not get anywhere else. In order to attract new customers and retain existing ones, this is a key focus for sites and experts when performing the review process of rating new bookmakers. 

Bonuses and Promotions

Another highly important feature for any new online bookmaker is that the site has a strong variety of bonuses and promotions for customers. This applies to both new and existing customers and involves having a highly competitive and attractive signup offer alongside various valuable offers to make users return, such as login bonuses, loyalty bonuses, enhanced odds, and more. All the sites included above have the strongest offers available for everyone who uses the platform.

Mobile Betting Capabilities

Many customers of new UK bookmakers will, at one time or another, use their go-to site on their mobile, so it is important that the platform is fully compatible. New bookmakers must ensure the site can adapt to screen orientation and size adjustments between desktop and mobile, run smoothly on mobile data, and allow customers to access the site wherever they are. The sites will need to be fully compatible with a mobile browser and/or an exclusive mobile app to download across iOS and Android devices. 

Customer Service

Customers must have quick, easily located support at any new online bookmakers and be available via various methods. Many sites offer around-the-clock support, while others are available from early morning until night. Support must be available via various channels, ensuring there is a method for everyone to reach the team. This is usually by email, live chat, telephone, and an FAQ page. The best new UK bookmakers will have support teams and options to match.

Live Streaming Services

So many new UK bookmakers offer customers the ability to livestream matches and events across various sports. This is a massive attraction to potential customers and provides the option to watch live alongside placing live in-play bets, having everything all in one place. The best new bookmakers will offer smooth live streams across sports such as football, boxing, and horse racing.

Licensed or Unlicensed?

The final criterion new bookmakers must meet is the correct licencing to operate legally. Before registering with any new UK bookmaker, it is vital to check that it is licenced by the United Kingdom Gambling Commission (UKGC) to ensure it operates within the law. This information is often found in the footer of each web page, alongside any encryption, security and responsible gambling information.

What Bonuses Do New Betting Sites Offer?

New betting sites offer fantastic bonuses for new and existing customers, and here, you will find the most common bonuses offered and claimed.

Signup Offers

Sign-up offers are high-reward, exciting offers used to attract new customers to register with a new UK bookmaker. Often consisting of more than one reward, the main purpose of the offer is to catch the user’s attention, make them see it’s the best, sign up, and claim the offer to continue using the site. An example of a sign-up offer is receiving your deposit matched or your money back if your first wager loses.

Free Bets

Free bets can be found as part of signup offers or existing customer offers and rewarded after a promotion has been claimed that offers them. These bets allow customers to place wagers at a site without having to spend any more of their own funds and even, sometimes, keep the winnings, too! Free bets are a really good opportunity for users to try out new features and betting markets to encourage them to return for more and experience new ways of betting.

No Deposit Bonuses 

Claiming a no-deposit bonus allows users to place a wager at any new bookmakers without needing to spend their own funds making a deposit beforehand. It is another fantastic way to try out what a site has to offer and decide if you wish to sign up and return. These are rare offers and tend to be attached to signup and welcome bonuses, so they are worth claiming!

Loyalty Bonuses

This type of bonus is for existing customers at a new bookmaker’s site who frequently return and use the site. Loyalty bonuses reward these customers with extra and exclusive promotions just for them to show that their loyalty and custom is noticed, valued and appreciated by the brand. These can also often be gained through loyalty/VIP programmes where repeat customers climb up through the levels to earn rewards.


These bonuses are where existing customers at any new betting sites can earn themselves and their friends exclusive rewards and offers simply for referring them. This can be the likes of free bets, no deposit bonuses and more. Often, these types of bonuses require your friend to register and complete their first bet, waiting for it to settle for both of you to receive bonuses to take advantage of at a site.

Money-Back Specials

Money-back specials are bonuses where customers can receive their money back in the form of a cash refund or a free bet if their initial wager results in a loss. Claim this offer and feel assured that even if you lose, you do not lose your money and can have a second chance to place another bet and potentially win!

Enhanced Odds

A popular and frequent promotion run at new bookmakers is enhanced odds. This bonus sees existing odds replaced for a limited time when a big event or match takes place that day, often increased in value but for nothing extra from you. Enhance your potential winnings by wagering on enhanced odds, but be quick! These are not available for long and are often found on short-price favourites.

If you loved this article as much as we do, click here to find out more about wisegambler.com and how they rank brand new casino sites. 

New Bookmakers vs Established Bookmakers

New bookmakers offer the advantage of being modern, innovative and sleek platforms ready to appeal to the target audiences in a new digital age. New sites will also have shiny and valuable sign-up bonuses to attract users to register and play at the site for the first time and get its brand out there. However, being a new online bookmaker is not easy as there will not be features such as reviews from real players or much information about the site or brand from like-minded people to promote trust and reliability in the site. However, every new bookmaker must start somewhere, with new features and a different approach to the traditional bookmakers, so attracting the desired customer base should be simple.

Whilst we believe that new online bookmakers can be of the same high quality as established ones, if you’re not convinced, see what the experts at wisegambler.com have to say about the UK’s best known betting brands here

What to do if you have a gambling problem

We understand that gambling can be fun, but it’s important to gamble responsibly. If you are struggling with a gambling problem, please do not hesitate to ask for help. There are people who can help you get on the road to recovery.

Here are some resources that can help you:

Frequently Asked Questions (FAQs)

Are New Bookmakers Safe to use?

All the new bookmakers included in this article are safe to use and licenced by the UKGC. We always recommend checking for the relevant licences prior to using any new UK bookmakers.

How often do new bookies launch in the UK?

It has been reported that around 20-30 new UK bookmakers enter the market each year.

What deposit methods are available at new bookmakers?

New bookmakers often offer recognised and popular payment methods such as Visa, Mastercard, PayPal, Skrill, Bank Transfer and more!

Is live streaming available at new betting sites?

All of the new betting sites included in this article offer customers the ability to live stream sports exclusively when logged into their accounts.

Do I need a bonus code to signup to a new bookmaker?

Not all new UK bookmakers will require a bonus code to sign up, so we recommend checking the above prior to claiming an offer to see whether a bonus code is required.