Home » India to be first outside UK to make top Range Rovers – Times of India

India to be first outside UK to make top Range Rovers – Times of India

NEW DELHI: Tatas-owned Jaguar Land Rover (JLR) has decided to make its flagship Range Rover luxury SUVs in India. For the first time, these top-of-the-line vehicles will be assembled outside JLR’s Solihull factory in the UK.
The move to assemble (through completely-knocked down kits) the cars at Pune factory of Tata Motors will see the company pay less import duty to govt, leading to savings of 18-22 per cent.So, price reduction for Range Rover Autobiography model will be Rs 60 lakh and it will now come for Rs 2.6 crore (ex-showroom). Range Rover Sport will be priced at Rs 1.4 crore after a cut of Rs 40 lakh.

Tata group chairman N Chandrasekaran said, “To have Range Rover flagships being manufactured in India is a superb feeling. It’s a very, very special moment for us, and I am very proud. I want to express our gratitude to the vision of Ratan Tata, who got Jaguar Land Rover into the Tata family 15 years ago. And, what a journey it has been for JLR from then on.”
The latest move also signals aggressive posturing of JLR in India as it looks to double sales in the country over next three years, while planning six new cars over four years. It looks to take on German trio of Mercedes-Benz, BMW and Audi.
Rajan Amba, MD of JLR in India, said electrics will play a key part in brand’s growth in India. “A large part of the run will be led by electrics with nearly nine launches planned under JLR’s SUV range.”
There will be greater alignment between JLR and parent Tata Motors when it comes to sharing electric charging infra and also in terms of some work on platform sharing. For example, Tata Motors’ born-electric Avinya range of cars will now be built on JLR’s Electric Modular Architecture that will also develop new cars of British luxury brands. Amba said for JLR, the work for India has started as it begins to get new models almost simultaneously to global launches, while engaging in retail expansion and greater local assembly.
JLR’s sales in India grew 81 per cent in FY24 at 4,436 units. Amba said he expects the momentum to continue. “Despite strong growth in sales, we saw 60 per cent growth in new order book. With Range Rover flagships getting even more competitive post local assembly, there should be further fuelling of growth.”
Asked about competition from the German trio, he said, “There is a lot of headroom for us to grow, and a lot of space for us.” Amba said luxury remains under-penetrated in India and JLR expects with new model launches, enhanced retail presence and higher marketing spends, the company’s volume should double in India within three years. “We are well on our way.”